YAMAHA MOTOR CANADA LTD.
YAMAHA MOTEUR DU CANADA LT‰E
480, Gordon Baker Road
Tel. : (416) 498-1911
Fax : (416) 491-3122
FOR IMMEDIATE RELEASE
You could be in a Yamaha ad!
Yamaha launches new advertising campaign to include real world Yamaha owners
July 22, 2010, Toronto, ON â€“ For years Yamaha Motor Canada has been asking â€œWhat kind of Yamaha are you?â€ and more and more Canadians are answering back. So much so, that for 2011, Yamaha plans to include pictures of real world Yamaha owners in their promotional materials.
â€œWe agreed it was the next logical step to our advertising strategy,â€ says Yamahaâ€™s National Manager, Marketing, Tim Kennedy. â€œIn our first run of â€˜What kind of Yamaha are you?â€™ we used generic images; last year we featured Yamaha celebrity figures like motocross champion Colton Facciotti and Facts of Fishingâ€™s Dave Mercer. Now we want to showcase those who have walked into a dealer and purchased a Yamaha. Itâ€™s a great way to bring a â€˜real worldâ€™ perspective to our products.â€
Yamaha is currently creating advertisements for every product group (motorcycle, ATV, side by side, snowmobile, marine, and power product) and searching for just the right â€œThis is my Yamahaâ€ candidates.
Do you want to show the pride of ownership of your Yamaha with the rest of Canada? If so, please submit your favourite photos to their Facebook Fan page, facebook.com/YamahaMotorCanada.
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Media contact : Danny Brault
T : 416 498-1911 ext 2321