TORONTO, On., Sept. 19, 2017 – Yamaha’s lightweight F25 has been named as an IBEX Innovation Award winner in the outboard motor category by the National Marine Manufacturers Association (NMMA) and Boating Writers International (BWI) during the annual International Boatbuilders’ Exhibition and Conference (IBEX). “We recognize the judges had a great deal to consider when making their selections for this year’s awards, so this is a great honour,” said Jean-Francois Rioux, National Manager, Marine, Yamaha Motor Canada. “The new F25 is 25 percent lighter than our previous model and much more compact than anything else on the market. It’s the only truly portable 25-hp outboard in the industry. Consumer response has been really positive.” The new F25 has the best power-to-weight ratio of all 25 horsepower outboards and features no-battery-required Electronic Fuel Injection and an all-new two-cylinder powerhead. Two valves per cylinder and a single overhead cam mean the new F25 is lighter than any of its competitors. For greater control, the new F25 also features a pull start through the cowling, which comes standard on all electric start models. The Variable Trolling rpm Switch (VTS™), standard on all F25C tiller handle models, allows boats to troll slower than standard in-gear idle speed for better fishing. Improved, built-in handles provide greater portability and easier handling, while the updated tiller handle features new ergonomics and a new shifter position. Yamaha’s new F25 includes several updates that make it even more convenient than its predecessor. For example, the outboard is now equipped with resting pads on two sides for more storage options. The external oil draining system offers easy maintenance for either dealer or consumer. The Innovation Awards program is one of the marine industry’s most prestigious honours. It recognizes products that demonstrate innovative distinction from other products, with tangible benefits for both consumers and the marine industry. The Innovation Awards judging committee is comprised of BWI members who perform product testing throughout the year and have specific expertise in marine OEM products and equipment. To see the entire 2018 lineup of Yamaha Outboards, visit www.yamaha-motor.ca.
Amanda Comission, Marketing Specialist
(416) 498-2285 | Amanda_Comission@yamaha-motor.ca