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WHY DO YOU YAMAHA?

Posted on November 28th, 2011

FOR IMMEDIATE RELEASE

WHY DO YOU YAMAHA?
Answer this and you could be in Yamaha’s 2012 ad campaign

November 22, 2011. Toronto, ON – Continuing with their grassroots advertising approach, Yamaha Motor Canada is spotlighting real world Yamaha owners in their 2012 ad campaign.
After asking Canadians ‘What Kind of Yamaha Are You?’ the company now wants to know, ‘Why do you Yamaha?’
“We had a great response to last year’s ad campaign, where we invited Yamaha owners to upload photos of them with their Yamaha to our Facebook page,” says Yamaha Motor Canada’s National Marketing Manager, Tim Kennedy. “We received hundreds of photos, and placed many of them into our corporate advertising. Now we want to know why they choose Yamaha.”
What’s the process to entering Yamaha Motor Canada’s new ad campaign? It’s simple:
1. Organize your best ‘you and Yamaha’ photos.
2. Write down the reasons why you choose Yamaha
3. Email your photos and testimonial to horizons@yamaha-motor.ca
 “For each person featured in Yamaha’s 2012 ad campaign, we will send them a $250 Yamabuck, good for anything and everything Yamaha at their local dealer!” adds Kennedy. “This includes many of our partners like Irish Setter, AXO, Yamalube, TRIC, and more.”
What are you waiting for? Send in your photos and story and you could be Yamaha’s next star!

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Media contact : Danny Brault
T : 416 498-1911 ext 2321
Email : Danny_Brault@yamaha-motor.ca
www.yamaha-motor.ca

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