SAIL a leader in the outdoor, hunting and fishing industry, is opening its fifth store, and its first in Ottawa.Posted on November 18th, 2010
For immediate release
$15 million investment
Attention all outdoor lovers, hunters and fishermen:
SAIL, the outdoors superstore, is opening its doors at The Ottawa Train Yards!
http://www.sail.ca/en/home/Laval, QC â€“ November 19, 2010 â€“ SAIL, a leader in the outdoor, hunting and fishing industry, is opening its fifth store, and its first in Ottawa. The new store will be located at 175 Trainyards Drive, at the heart of the Ottawa Train Yardsâ€”a new, up-and-coming shopping centre. The opening, scheduled for December 1, 2010, has created 150 new employment opportunities for the local area. Some $15 million has been invested in this 70,000-square-foot store offering all a person needs to enjoy the great outdoors. The store, which is bigger than a football field, sells more than 500,000 products.
A Canadian company
Founded more than 40 years ago, SAIL is managed from its head office in Laval, Quebec. SAIL stores are currently found in Beloeil, Brossard, Laval and Quebec City. In addition to the new Ottawa store, SAIL plans to continue to expand in Ontario by opening another store in Toronto next year.
Choice, choice and even more choice!
SAILâ€™s mission as â€œThe Outdoor Superstoreâ€ is to offer the largest choice of brand-name products at truly competitive prices. As a result, in addition to its broad selection of outdoor clothing, each store is a veritable showroom with 60 fully assembled tents (40 in low season), more than 25 models of boats (kayaks, canoes), 3,500 pairs of snowshoes, 1,550 fishing rods, 500 models of boots and footwear, and many more products to help you make the most of your outdoor activities in great comfort and with all the equipment you need.
SAIL publishes two annual catalogues, available in print and online, which feature 5,000 of our most popular products.
Ottawa: A destination market
For years, SAIL has been eager to open a new store in Ottawa. â€œThe Ottawa region has been an obvious choice due to its geographic location that favours a wide range of outdoor activities, as well as an adept clientele,â€ says President Tony Mignacca. The great commercial potential of the Ottawa Train Yards makes it an ideal location for the first SAIL store in Ontario.
SAIL in the media
SAIL is a proud sponsor of two of the most important fishing television shows in Canada, Canadian Sportfishing on TSN, hosted by Italo Labignan, and Fishâ€™n Canada, hosted by Angelo Viola, Pete Bowman and Mike Miller on Global. SAIL also advertises in local magazines such as Ontario Out of Doors and Ottawa Outdoors.
SAIL maintains a privileged relationship with its clients and invites them to subscribe as VIP customers. The subscription is free, confidential and allows their purchase history to be recorded. VIP customers also receive exclusive invitations to sales as well as catalogue issue dates and the opportunity to participate in contests. SAIL currently has more than 100,000 clients registered.
Substantial savings, just in time for the holidays
Le best choice, all the biggest name brands and the most competitive prices can be found at SAIL. If you have an outdoor lover, fisher or hunter on your Holiday list, youâ€™ll find the perfect gift at SAIL!
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For more information, please contact:
Richard Viger, Marketing Director
(450) 688-6264, extension 2405