Rapala VMC changes to US product development.

Posted on January 28th, 2023

Rapala VMC has announced two changes to its team in the US, including the appointment of a Director of Product Development – North America.

The Finland-based tackle supplier says that Charlie Davis (main picture) – a long-time Rapala fan and lifelong angler – brings a wealth of industry knowledge and ‘an incredibly strong’ track record for introducing successful products to the marketplace. His extensive industry background includes retail merchandising experience as VP of Merchandising at one of the leading mass merchant tackle retailers in the US.

More recently, he has developed a strong track record for developing and launching award-winning products with a large tackle manufacturer.

Rapala adds: “His extensive knowledge of the fishing accessory, tool, net and ice markets will be a huge benefit towards driving exciting new product ranges both in North America and globally.”

Angling International

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