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Rapala undisputed global market leader in hard-bodied lures!

Posted on March 8th, 2016

Rapala is the undisputed global market leader in hard-bodied lures.

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The Group is also very strong in all other lure categories with its other international brands: Storm, Blue Fox, Luhr Jensen, Williamson and Trigger X, as well as Dynamite Baits, the carp bait brand. The external net sales of Fishing Lures, including all Group brands, were some 92,968,750.00 US Dollars in 2015. Information provided by Rapala VMC Corp.

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