Posted on March 11th, 2011



Rapala VMC Corporation

Press Release

March 11, 2011 at 2.40 pm

Rapala and Sufix Earn Field & Stream Best of the Best Awards

The Rapala® Clackin’ Minnow and Sufix® 832 Advanced Superline have been honored with the Field & Stream Best of the Best Award in the Lure and Accessories category for 2011.

The Field & Stream Best of the Best Award is presented to those products that are the most innovative and best-designed in their class based on the significance of the innovation, the quality of the design and the value they bring to anglers.

“Field & Stream magazine has been the leading authority in all aspects of fishing,” said Tom Mackin, president of Rapala USA. “We are honored that the Clackin’ Minnow and Sufix 832 have been awarded Best of the Best Awards in their respected categories.”

“Having the right gear is a huge part of fishing, and the Field & Stream Best of the Best Awards are our way of vetting and recognizing the best stuff out there,” said Jay Cassell, deputy editor at Field & Stream.

Like the original Clackin’ Rap®, the Clackin’ Minnow features a single stainless steel ball that transmits a loud cadence rattle that fish not only hear but feel as it produces vibrations through the water. The Clackin’ Minnow combines characteristics from three tried-and-true Rapala lures: the Clackin’ Rap, X-Rap® and Flat Rap®. Those actions, combined with Rapala’s classic wounded-minnow action, give the Clackin’ Minnow its aggressive, hard-flashing action that induces strike-after-strike.

Shaped just like a minnow and designed for long casting, the Clackin’ Minnow upon retrieve darts from side-to-side with a twitching or jerking action, or anglers can simply apply a steady retrieve and let the lure do the work.

The Clackin’ Minnow is available in sizes 09 and 11.

Sufix, the leader in precision-engineered superior fishing line – in partnership with GORE®, the makers of GORE-TEX® Fabrics, created a breakthrough in fishing line technology: Sufix 832. Sufix 832 allows anglers for the first time to have a fishing line designed with all of the characteristics to match any application worldwide.

Sufix 832 is comprised of three main technology features. The first is Dyneema® fibers, which contribute to the small diameter, high strength and sensitivity of the fishing line. Secondly, the GORE Performance Fibers add improved abrasion resistance, noise and vibration reduction, along with improved casting length and accuracy. Lastly, the R8 Precision Braiding and fiber technology add superior strength, roundness and line consistency.

Formulated with eight fibers – seven Dyneema and one GORE – at 32 pics (weaves) per inch, Sufix 832 is the first fishing line to combine both Dyneema and GORE polytetrafluoroethylene (ePTFE) fibers.

To learn more about the Rapala Clackin’ Minnow, visit www.rapala.com and for more information on Sufix 832, visit www.sufix.com .

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