Retailer brands becoming force in US tackle purchases.Posted on March 17th, 2022
Leading US fishing tackle market research consultancy Southwick Associates has identified a continuing shift towards retailer brands in the purchasing habits of anglers.
In its annual report on the most frequently purchased brands, it unsurprisingly reported strong tackle sales for 2021, but discovered some shifts in the top brands that consumers are purchasing. “Though the primary reasons are unclear, supply chain constraints on product selection, changes in brand preferences and loyalty by anglers as well as a continuing shift towards retailer brands may all be a cause,” said the company.
Backing that trend is the performance of Bass Pro Shops which was named as the most frequently purchased brand in three categories – monofilament fishing line, soft bait and tackle boxes.
The full list includes:
Reel – Shimano
Rod/reel combos – Shakespeare
Fluorocarbon fishing line – Bass Pro Shops
Hard bait – Rapala
Soft bait – Bass Pro Shops
Sinkers/weights – Eagle Claw
Fishing clothing – Columbia
Tackle boxes – Bass Pro Shops
Angling International article.
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