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HELP SAVE CANADIANS’ LIVES THIS SUMMER

Posted on April 1st, 2010

FOR IMMEDIATE RELEASE

HELP SAVE CANADIANS’ LIVES THIS SUMMER

Toronto, ON, — North American Safe Boating Awareness Week will take place across Canada from May 22nd to May 28th, 2010. The purpose of this initiative is to promote safe boating practices to the estimated 16 million recreational boaters in Canada.

To help increase awareness of Safe Boating Awareness Week, on May 20, 2010 at 11 AM EDT, boating safety educators, marine enforcement officials, politicians, media and the general public will gather to establish a World’s Record Inflatable Life Jacket Inflation.  At one single moment across North America, all participants will inflate their inflatable life jackets and record their individual events to prove the size of the initiative and set the bench mark for future year attempts.  The purpose of this event is to raise public awareness of the new styles of lifejackets, both inflatable and inherently buoyant, and about general boating safety practices.  For many of the local inflations, government buildings will be used as venues. i.e., the steps of a provincial legislature, a city hall, etc.
This year we have five key messages for boating safety:
• educating the boating community about the importance of life jacket wear and the options that are available when it comes to comfortable and lightweight jackets
• the dangers associated with drinking and boating
• the importance of taking a safe boating course
• ensuring that your vessel is safe and seaworthy
• the risks associated with a fall into cold water
This initiative is promoted by the Canadian Safe Boating Council (CSBC), a non-profit organization and its members and partners from all areas of the marine community including boat and marine product manufacturers, boating education organizations, water safety and marine law enforcement sectors, Transport Canada Office of Boating Safety and the BC Marine Trades Association. The goal is to ensure that the millions of Canadians who head out on the waters in canoes and kayaks, sailboards and sailboats, fishing boats, personal watercraft, power boats and cruisers are equipped with the knowledge for a safe day on the water.

Please visit www.csbc.ca  and www.readysetinflate.com for further information.

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For further information and details contact:  

Susanne Simic, Simic Public Relations for the Canadian Safe Boating Council
Tel: (416) 622-3358   Susanne.simic@sympatico.ca

OR

Ted Rankine, Manager, North American Safe Boating Awareness Week, Canadian Safe Boating Council
Tel: (905) 989-0664   tedrankine@rogers.com

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