July 27, 2012 – Yamaha Motor Canada is pleased to announce significant changes to our Canadian distribution model for outboard motors.
Over the last several years, Canada’s marine market has shifted toward OEM, factory-installed, packaged engines – from a wide variety of boat manufacturers – across all segments of the Canadian market.
Effective today, all Yamaha dealers in Canada will have over 50 independent OEM brand choices from which they can receive Yamaha outboards direct from the boat manufacturer! From riveted to welded to fibreglass boats in the sport fishing & performance fishing segments, to family runabouts, inflatables and of course pontoons, every Yamaha dealer now has the opportunity to expand their sales with this new strategy.
Yamaha personnel throughout North America have worked diligently for the past 24 months to ensure Yamaha dealers have the right brand choices and an unmatched support system for the new business model. Not only is the new system convenient, with far greater selection, but you can expect significant price savings too!
Please take a few moments today to watch the following video which clearly outlines the details of Yamaha’s new strategy.
Yamaha Motor Canada cannot understate the importance of this new initiative, how important it is for us moving forward, nor how excited we are to bring it to you.
Yamaha Motor Canada