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50 Years of Yamaha Outboard Motors!

Posted on July 6th, 2010

In 2010, fifty years have passed since the birth of the first Yamaha outboard motor. Now Yamaha Motor has established itself as the world’s outboard motor brand and in March of 2010 the company’s total outboard production reached the momentous 9 million mark. But, the history of this half century of Yamaha outboard motors has not always been a smooth sailing, there have been rough waters along the way. In this long history of trying to build outboards that will bring true joy and satisfaction to the world’s users, there were many difficulties and obstacles to overcome. But, through it all, the Yamaha people involved in engineering, manufacturing, marketing and service, kept the “sprit of challenge” that is at the heart of Yamaha Motor’s corporate culture and overcame every obstacle. They continued to open up new horizons by taking on new challenges. http://www.yamaha-motor.co.jp/global/consumer/outboards/anniversary/index.html

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