In 2010, fifty years have passed since the birth of the first Yamaha outboard motor. Now Yamaha Motor has established itself as the worldâ€™s outboard motor brand and in March of 2010 the companyâ€™s total outboard production reached the momentous 9 million mark. But, the history of this half century of Yamaha outboard motors has not always been a smooth sailing, there have been rough waters along the way. In this long history of trying to build outboards that will bring true joy and satisfaction to the worldâ€™s users, there were many difficulties and obstacles to overcome. But, through it all, the Yamaha people involved in engineering, manufacturing, marketing and service, kept the â€œsprit of challengeâ€ that is at the heart of Yamaha Motorâ€™s corporate culture and overcame every obstacle. They continued to open up new horizons by taking on new challenges. http://www.yamaha-motor.co.jp/global/consumer/outboards/anniversary/index.html
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