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Rapala – Fishing Tackle Retail Business in Turmoil.

Posted on May 15th, 2017

By Anthony – Comments – Angling International

Rapala VMC Corporation President and CEO, Jussi Ristimäki, told investors that the fishing tackle retail business is in turmoil.

One of the biggest manufacturers in the industry has described the fishing tackle retail business as in ‘turmoil’ and going through structural change.

In his company’s latest quarterly report to investors, Jussi Ristimäki, President and CEO of Rapala VMC Corporation, reported first quarter sales roughly in line with last year’s levels, but outlined the problems facing the retail sector.

He said that the U.S. – the group’s biggest market – had seen consumers increasingly shifting to digital channels. He added: “Several big players, including some of Rapala’s biggest customers, are in financial distress, several bankruptcies have been filed and this development has accelerated in the past few months.

“Similar uncertainties in the trade have also to some extent been witnessed in Europe.”

For the period January to March, Rapala reported net sales of €69.5 million compared to last year’s level of €69.7 million.

Ristimäki added: “With the favourable support of exchange rates, the first quarter sales were at last year’s levels and well in line with expectation in many aspects. The positive highlights of the period included good sales of ice fishing and winter sports products as well as Marttiini knives and Dynamite Baits’ products. Sales developed well in Canada, Norway and Portugal, among others.”

Shimano saw its fishing tackle sales for the first quarter of 2017 fall by nearly 10% from the previous year to 15,153 million yen, citing a decrease in sales in North America and Australia.

Growing UK retailer, Fishing Republic, posted a 32% profit before tax to £403,000 for the year ended December 31st 2016 compared to £6,000 in the previous year. Revenue was up 41% to £5,799,000 (£4,124,000).

20170504 Rapala Pres CEO

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